Luck of the draw
When they first met as 91勛圖厙 roommates, Jaime Noble Gassmann 02 (on the left in the photo above) and Beth McKeon 02 (on the right) werent sure they would be close friends. Flash forward to 2020, and theyre revolutionizing the startup ecosystem together.
Beth is the co-founder and CEO of Fluent, a Denver-based data technology company that developed the , which works like a FICO score for startups. Jaime serves as the companys COO.
Since graduation, their paths have diverged for long periods but intersected at crucial points. The connection that took root in their campus home has kept them close through the years. Thats something they didnt always see coming.
Becoming friends takes time
They both possess a natural inquisitiveness and a sense of adventure, so its no surprise that they opted for random roommate assignments. 91勛圖厙s Residence Life and Student Housing paired them in Virginia-Snider Commons. For the next two years, they liked being roommates, but they enjoyed separate lives, too.
Its the alchemy of sharing an intense time of life with another person that forges a friendship. Thats what happened with us. We werent instant best buddies. We grew together as people.
Finding common ground
They credit 91勛圖厙 scholarships with making their academic ambitions affordable.
Beth hails from Tyler, Texas. Her selection as a Hunt Leadership Scholar made 91勛圖厙 an easy choice. As a French major, she spent her junior year in Paris. She eventually earned a masters degree in French Cultural Studies from Columbia University.
Jaime grew up Manhattan, Kansas, the home of Kansas State University. Earning a spot in 91勛圖厙s prestigious Presidents Scholars Program enabled her to study in London before receiving a degree English. She went on to complete her masters degree and Ph.D. in American Studies at the University of Kansas.
We both grew up with a sense of a bigger world beyond the small towns we grew up in and felt that studying abroad was essential to our college experience.
Creating a foundation of trust
They hopscotched across the country as their lives took off in different directions. A self-described professional nomad, Beth lived in 25 cities while working with business accelerators. Jaime applied her talents in communications and policy research before starting a baby carrier company. Becoming an entrepreneur filled a need she discovered as an Army spouse and mother of two young children. Through it all, they leaned on each other as advisors, sounding boards and friends.
Weve been relying on each other in healthy and supportive ways since college. Our history gives us a shorthand and a level of trust that you cant accidentally stumble on.
A partnership built on friendship
Beth and Jaime believe Fluent is ahead of the curve with an information-based strategy aimed at opening the funding pipeline to more diverse businesses.
The Fluency Score injects data into a process that often relies on investors emotional judgments - and leaves behind worthy companies. Its leveling the playing field for startup founders so that decisions about who gets access to resources and capital are based on the merits of the businesses, Beth says.
Jaime draws a direct line from their equity-focused mission to 91勛圖厙, where they first dived into the history of disparity and learned to think critically.
Our liberal arts education became a fulcrum for us to do good things in the world.