Call to Action / QA Combo

Overview

Use the call to action / QA combo feature to display a heading, image, description, and optional call-to-action buttons to a wide section of a page. The feature has multiple layouts. The call to action option may be used for wayfinding (deciding where to go next), and the Q&A option can be used as a visual way to present a question and answer.

Call to action layout: usage guidelines

  • Use a landscape image with the Call to Action option.
  • Display the feature at the bottom of the page to help users decide which action to take next.
  • Provide guidance on where the user could go next. Use the headline and description copy to provide context and the buttons to drive users to take the next action(s).
  • Include one or two call-to-action buttons.

Call to Action feature thumbnail

Q&A layout: usage guidelines

  • Use a landscape image with the Q&A option.
  • Showcase content in the form of a question and answer.
  • Only use buttons if needed to support the answer.

Question and Answer feature thumbnail

Display options

  • Background color (Call to Action option only)
  • Image on left or right

Documentation

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