Management in Action Project

Providing students with practical real-world experience.

Connects teams of Master's in Management (MSM) students with companies to solve real business problems.

  • Students become micro-consultants to identify central problems, research, analyze and recommend solutions to address true business challenges that companies face.
  • Businesses can support student growth and development while receiving tangible business benefits- High-quality project consulting, coached by industry-expert faculty members.
  • Provides students with practical real-world experience during this MSM program studies to apply theoretical learning - Experiential learning to draw from for applying and interviewing for positions post graduation

Benefits to Students and Companies

Benefits to Students

  • Practice concepts learned in MNO 6228 (Complex Decision Making in Teams – Consulting Methods class)
  • Develop professional consulting skills through multi-source feedback, including client sponsor, instructor, and peers 
  • Gain real world business experience to increase marketability as a future job applicant 
  • Practice problem solving and hone business acumen to explore and address business challenges 

Benefits to Companies

  • Address current business challenges or pressing issues that shape the future success of the company
  • Receive targeted solutions at no/minimal cost for the high caliber consulting
  • Up to 200-hours of free consulting resource with a fresh perspective
  • Connect and grow a network of talent that may lead to prospective future employees or loyal customers
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Video

Management In Action Project

Projects

 

Logos for Management in Action Project Companies

Customer Research: A Dallas-based restaurant company wanted to survey their customers about preferences for service and the role of technology in the ordering and payment process.
 
Students visited restaurants, met with management and operations leaders, and developed a customer survey (deployed in restaurants via QR codes) to collect data from hundreds of customers, then analyzed trends and reported insights and recommendations to restaurant executives.
 
Branding and Marketing Recommendations: A well-respected company in the educational technology and consulting industry sought assistance updating their branding and messaging and developing a plan to distribute content via social media.
 
The student team researched branding guidelines and recommended new logos and color palettes for the business (tying these to company history and education industry trends). They also educated the customer on social media best practices, assisted with account setup, and curated existing educational and promotional content from the customer into a social media posting schedule for regular communication to their audience.
 
Marketing/Messaging: A Dallas-based group of medical offices sought to increase customer awareness of their services and increase traffic for a particular service line.
 
The student team conducted site observations, met with executives to understand their vision for increasing business in certain segments of the business, then developed a messaging and promotion approach that included creation of location signage, website updates, and social media posting to promote the desired approach (all developed by the student team).

Click here to see a previous course calendar